Pyramics founding members Thomas Fehn, Philip Hempel, John Radmer and Marc-Andre Scheu developed an optical sensor and a platform for analysing the buying behavior of customers at the Point-of-Sale. The team recieves funding for one year from the BMWi program Exist Seed. Alexander Löser is mentoring the team.
Biometric characteristics of the sensor provide an estimation of age, sex, emotions and the line of sight of people in the detection zone. This anonymous metadata can be attributed to any individual. A storage of images which may reveal privacy related data does not take place. Companies utilize signals from the sensor for improving their market research in retail or out-of-home media industry. Specific applications include: age and gender-based customer counting, rule mining from cash transactions + sensor data or advertising effectiveness measurements.
Learn more about the product (PDF).
